The case for audience measurement in an increasingly contextually-targeted...
With the rise of contextual targeting, marketers are moving away from delivering ads to audiences with specific demographics, interests and behaviours. Instead, they are, to a greater extent,...
View ArticleAudienceProject introduces Amazon Ads measurement
With a new integration to Amazon Ads, you will now be able to get independent and continuous audience measurement of campaigns running on all Amazon-owned inventory, including Amazon Prime and Freevee,...
View Article2024 Outlook: How to avoid wastage in a year with even more advertising...
Our UK commercial leaders: Paul Barnard, Managing Director Martyn Bentley, Commercial Director Martin Giraud, Sales Director Markiyan Caseley, Sales Director What were the most significant changes to...
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Webinar Recap: Optimise your marketing mix with AudienceReport
Watch the webinar in its full length here. The increasingly fragmented and privacy-focused media landscape challenges advertisers’ ability to get an overview of their campaign performance and determine...
View ArticleCustomer Spotlight: Why Kia is doing cross-media measurement
Welcome to our article series on why our customers are doing cross-media measurement with us. In each article, you will learn from industry experts how they use cross-media measurement to make...
View ArticleCustomer Spotlight: Why Boots is doing cross-media measurement
Welcome to our article series on why our customers are doing cross-media measurement with us. In each article, you will learn from industry experts how they use cross-media measurement to make...
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Introducing cost reporting: Maximise your reach with new channel efficiency...
At AudienceProject, we want to empower you to make confident marketing decisions and reach your audience more effectively based on cross-media measurement. That’s why we are thrilled to introduce a new...
View ArticleAudienceReport Q1 Update: The latest news on AudienceReport and what to come
Outlook: Our ambition for the coming year 🌍 More markets for scalable business growth We want to measure the markets you operate in. By continuing our European expansion, we will meet your growing...
View ArticleAudienceProject becomes an Amazon Ads partner for measurement
After rigorous testing, AudienceProject is now an official measurement partner for Amazon Ads. With the new partnership, AudienceProject expands on its already comprehensive measurement solution to...
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Introducing website and product messenger: Get speedy support where you need it
At AudienceProject, we are committed to your success and are constantly looking for ways to innovate and improve. That’s why we are now introducing the first of a series of new support enhancements: a...
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